Always liked the idea of marketing?
Can you communicate clearly, both in writing and speech? Are you a problem solver? Can you crunch numbers? Are you an ideas person?
If yes, then marketing could be the new career pathway you’ve been looking for.
But, what actually is marketing?
Many people throw the word around not really knowing what it means and often using it in the wrong context. According to CIM (Chartered Institute of Marketing) it’s all about; identifying, developing and working.
Identifying something that customers or businesses want to buy or a problem that they need solved.
Developing a solution for that need or problem. It could be a product or a service.
Working out how you charge the right price for the product or service. You need to price it so that people will buy, but you also need to make a profit.
It sounds simple?
The theory is but the realities are more complex – it’s a challenging career where no two days are the same. Within it, you’ve got what’s known as the 7 Ps of marketing. We’ve already covered product and price, but there’s also:
Promotion – how you tell your customers about your products or services and how you market and sell to them. This includes advertising, PR and digital.
Place – where your product is sold. So, building and retaining good relationships with your retailers is a key part of the role.
Packaging – this is about how your product is presented to your customer and first impressions really count. Small tweaks such as a slight colour change can completely change a customer’s perception and affect their decision to buy.
Positioning – this is all about where your brand sits in the hearts and minds of your existing and prospective customers. It’s how people think about your company and how they talk about it.
People – the right people, inside and outside of the business, are a hugely important part of the marketing mix.
It’s a rewarding career and opportunities are vast too. No business or industry can survive without it, so the world is your oyster when it comes to choosing your sector. Or you might be looking for a career switch within your chosen career field. Pre-kids, if you worked in sales and want to switch to marketing to avoid all those hours on the road then you’re in a great position. You already have an existing knowledge of the industry and sales and marketing work hand-in-hand, so it won’t be like starting from scratch.
So, how do you get into marketing?
The good news is, that you can get into marketing without a degree. You can train flexibly online around work and family life. Try the professionally accredited Combined Sales & Marketing Diploma or if you want to be an established member of the digital age, try the Digital Marketing Diploma or the Digital Retox from Digital Mums.
The CIM also offers a series of diplomas, depending on experience. The Foundation Certificate gives you the basics, but there are a host of other short courses.
If your financial situation allows it, it’s worth considering an entry-level position to get a foot in the door. If you’ve already got commercial experience and are keen to develop, chances are you’ll rise up the ladder quite quickly. Some employers may also support financially with formal qualifications whilst you’re working. You benefit, they benefit – it’s a win-win.
Check out our latest marketing roles HERE
For more information about marketing visit www.cim.co.uk