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How To Improve Your Personal Brand On Linkedin

Whether you love or hate social media, it can play a major part in how you’re perceived as a job seeker. Not to mention when you’re striving to make it as a freelancer or an entrepreneur. We live in such times when you can cultivate your own personal brand online even without necessarily owning a small business.

Let’s take a closer look at how to squeeze the most out of LinkedIn, the top player in the realm of business-to-business social media. Become a Linkedin Allstar.

Become a LinkedIn AllStar ★

To increase your chances for being matched with a potential employer/client, you need to become an LinkedIn ‘All-Star’ (i.e. hit the highest level of profile strength). To do this, make sure you fill in every one of those boxes!

Intermediate or beginner levels of profile strength are not enough for maximising your brand on LinkedIn. Especially if you’re looking for a new role.

  • An up-to-date headshot,
  • Your current position
  • Your past few positions
  • Industry,
  • Location
  • Education
  • 5+ skills
  • and a profile summary are among the many prerequisites you need to in order to become a Linkedin AllStar. And then, as LinkedIn itself claims:

“You’re in a league of your own. Your profile is 27x more likely to be found in recruiter searches.”

Think of your summary as a business plan for your brand

The final step before achieving your All-Star status is writing a summary. Think of this as a business plan for your personal brand.

Since it may be the only thing someone glancing through your page may read, an inadequately written or incomplete summary can jeopardise your credibility.

A good summary should be an easily readable at-a-glance view of who you are on a professional level. Arrange information in short paragraphs and bulleted lists. It is much better than forcing your reader to laboriously plough through your achievements and accomplishments in large blocks of text.

Take advantage of the LinkedIn recommendation system

You may have several skill endorsements given to you by your connections as they felt appropriate.

Want to step up your LinkedIn game? Then make good use of the recommendation feature and ask someone (preferably someone for whom you would reciprocate the favour) for a recommendation. This carries more weight than an endorsement for a few reasons.

Firstly, it’s a written statement from one of your connections, not just a one-word attribute. Secondly, it takes more time and effort on the part of the recommender. Finally, it contains specifics about the work you have done. Perhaps it focuses on a time you worked on a project together, or maybe it’s someone who reported into you.

Things can be a bit tricky when you’re brand new to asking for a recommendation. First you need to navigate to the connection’s profile page (not yours). Click the more icon in the top section of the profile and then request a recommendation.

Only once you have given or received a recommendation that isn’t hidden will you be able to request a recommendation from the recommendations section of your profile page.

Next, ensure that you have chosen the correct position you are requesting a recommendation for.

Top tip: To increase your response rate for recommendations. Try giving your connection a rough draft of what you would like them to say. After all, people are crazy busy these days!

Lastly, don’t forget to create a show-stopping headline

Most of the LinkedIn members underestimate the importance of this given space on their profile.

Jessica Ross’ advice is to create a mini-narrative of who you are, including keywords people might search for; a mere job title might not suffice. Her own headline is the following: “Marketer & Copywriter | Helping businesses increase their web traffic through creative storytelling & branding”. Pretty impressive, isn’t it?

Of course young people, especially students and graduates, have much less work experience and heady accomplishments to showcase. But they still shouldn’t be afraid to paint a picture of who they are with verve and confidence.

Now you’re on your way to becoming a Linkedin Allstar.

Check out our other blogs on maximising your chances of nailing that job!

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